Founded in 1995, the Mainstream Media Project (MMP) is a nonprofit public education and strategic communications organization that uses the mainstream broadcast media to raise public awareness about new approaches to longstanding societal problems. MMP pursues its public education mission through two complimentary programs:

MMP's public education strategies reach American radio listeners with insights and perspectives that deepen their understanding of critical national and international issues. At a fraction of the cost of paid media, the project has been reaching millions of listeners at once, not for sound bites but for sustained, interactive conversations about major environmental, security, economic and social issues. And it has done so not only in the polite precincts of public radio but in the boisterous marketplace of the commercial mass media.

The project has proven especially useful to foundations, nonprofit organizations, and citizen coalitions interested in raising the level of public awareness of their initiatives. Our programs effectively inform broader publics about the vitally important but little-known work of nongovernmental organizations and individuals.